Privacy Policy

We collect “non-personal information” and “personal information” through our Service. Non-personal information includes information that cannot be reasonably linked to you; it may include anonymized or de-identified personal information. Personal information is information that can reasonably be linked to you and includes your full name (first name, last name), email address, address, telephone, bank account information (either “financial information” or “bank account and routing number”), and other specific hospital (e.g. credit card) or veterinary information.  We collect this information from you through the registration process contact form on the Roo Platform. We may also collect certain other personal information as described below.

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1. Information collected via technology

In an effort to improve the quality of the Service, we track information provided to us by your browser or by our App when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, your IP address, the device from which you connected to the Service, the time and date of access, referring/exit pages and URLs, platform types, viewed webpages, links that are clicked, keystrokes typed, movement of the mouse or pointer, preferences that are generated based on the data you submit, and precise geolocation (if you allow it).

We collect this information from you and from our website technology’s interaction with your browser or devices, including through cookies and web beacons (also known as an Internet tag, pixel tag or clear GIF).  Cookies are small text files which include a unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser may enable us to collect information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis.

How does Roo use cookies?

Roo may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser. There are various types of cookies that may be applicable:

• Cookies by the site owner (here, Roo);
• Third party cookies that enable third party features or functionality to be provided on or through the site (e.g. usage analytics). The parties that set third party cookies can recognize your computer both when it visits the site and also when it visits certain other websites;
• Persistent cookies are activated each time that you visit the site and remain on your device for the period of time specified in the cookie; and
• Session cookies are activated when you open the browser window and finish when you close the browser window; once you close the browser, all session cookies are deleted.

We use cookies for several reasons. Some cookies are required for technical reasons in order for the Roo Platform to operate and are referred to as “essential” or “strictly necessary” cookies. We use these essential cookies to:

• authenticate your credentials when logging you into our Site;
• to protect your security; and
• to help us detect and fight spam, abuse and other activities that violate Roo’s Terms of Use.

Other cookies remember information about your browser and your preferences. For example, cookies help us remember your preferred language. We can then provide you with content in your preferred language without having to ask you each time you visit our site.

Cookies also enable us to track and target the interests of our users to enhance the experience on the Roo Platform. For example, these types of cookies help us test different versions of the Roo Platform to see which particular features or content users prefer.

To help us better understand how people use the Roo Platform, certain third parties serve cookies through the Roo Platform for advertising, analytics, and other purposes. This is described in more detail below. We don’t release the information collected from our own cookies to any third parties other than to our service providers who assist us with cookie activities.

The specific types of cookies served through the Roo Platform and the purposes they perform are described in the table below:

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How can I manage or disable cookies?

You can disable certain tracking as discussed in this section. For Strictly Necessary and Functionality cookies, which are essential to the Roo Platform and which are required in order to deliver the Services to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below.

You have the right to decide whether to accept or reject cookies. You may refuse cookies on the Roo Platform by following the instructions below. Some third parties allow you to refuse their cookies universally by using the following opt-out links: https://www.aboutads.info/choices/ or https://www.youronlinechoices.com.

You can set or update your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our site, though your access to some functionality and areas of our site may be restricted and/or have limited functionality. You should visit your browser’s help menu for more information (web browser controls vary from browser to browser).

Generally speaking, most advertising networks offer you a way to opt out of targeted advertising. This opt-out function relates to a device or browser, and you must opt out on every device and in every browser used. Please note that tools may use so-called opt out cookies in order to remember your objection. Additionally, you can generally avoid the creation of usage profiles by deactivating cookie usage.

If you would like to find out more information, please visit https://www.aboutads.info/choices/ or https://www.youronlinechoices.com. For further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit https://www.allaboutcookies.org.

We do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

2. Information you provide to us

In addition to the information provided automatically by your browser when you visit the Roo Platform, we collect information from you when you create a personal profile to become a user of to the Roo Platform Service. You can create a profile by registering with the Service and entering your email address and creating a user name and a password, along with other user information asked for during the registration process. By registering, you are authorizing us to collect, store, and use your name, email address, and other identifying information you may provide to us when you register or update an account in accordance with this Privacy Policy.

We may also collect the following information from you:

• When you register for certain accounts: employment or education information, date of birth, and social security number;
• Payment and billing information, such as billing address, methods of payment and/or any communications we have received about payment or billing;
• The contents of any communication to us, including by sending a message through the Roo Platform and/or to the addresses indicated on the Roo Platform or by calling, e-mailing, texting, or chatting online with our Roo Support team.  Please note that any communications sent to us via online chat may be recorded and shared with our service providers who enable these communications and any communications via telephone may be recorded and transcribed for customer service and training purposes;
• A photograph of you, if you attend a Roo-sponsored event or trade show; and
• Any other voluntary information you may provide us in the course of your interactions with us (such as by exchanging business cards, by responding to surveys, or by providing Feedback).

3. Other information

We may also collect:

• Preference information, such as your account settings, contact channel and types of services/offers that interest you;
• Inferences, drawn from the information identified above, to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes; and
• If you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, age, gender, and location.

4. Children’s Privacy

The Roo Platform and the Service are directed to the business needs of qualified veterinary professionals and facilities engaged in the practice of veterinary medicine. The Roo Platform and the Service are not directed to consumers or anyone under the age of 16. Roo does not knowingly collect or solicit information from anyone under the age of 16 or allow anyone under the age of 16 to sign up for the Service. In the event that we learn that we have gathered personal information from anyone under the age of 16 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at hello@roo.vet. We do not have actual knowledge of selling or sharing personal information of consumers under the age of 16.

1. Personal Information

Except as otherwise stated in this Privacy Policy, we do not sell, trade, or rent your personal information with third parties without your consent.

We use personal information to provide the Service. Roo may request your personal information that is necessary to provide the Service.  We will also use your personal information to communicate with you about your account and in response to your communications with us.  

We may disclose personal information to vendors who are performing services for Roo for business purposes to enable Roo to provide the Service, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your personal information only at our direction and in accordance with our Privacy Policy.

Roo may use your personal information to authenticate and personalize the use of the Roo Platform, to enable you to access the Service, and to be sure the Roo Platform works properly with your device. If you are a Roo user, we use your personal information to provide you with an identity in your usage of the Service and to create a session replay that shows your visit to the Roo Platform. We may also use your personal information to protect the security or integrity of the Roo Platform and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users, and, in an aggregated non-specific format, for analytical and demographic purposes.

Roo uses cookies to remember users’ settings (e.g. language preference) for authentication on the Roo Platform and to provide relevant information on our public websites. For information about how users can control the use of cookies, please see the cookie section below. If you reject cookies, you may still use the Roo Platform, but your ability to use some features or areas of the Roo Platform or the Service may be limited.

Roo may use your personal information to efficiently respond to customer service requests and support needs. We may use the personal information you provided to us, particularly your business contact information and information relevant for the engagement, for the purpose of managing the relationship, in connection with any potential contractual arrangements between our companies, and to send you updates about new products and offers that may be of interest to you. We also may process your personal information as a part of a services engagement to provide you with our services.

Roo may use your Feedback (see the Terms of Use for more information) and usage data to improve the Service.

Roo may use your Information to collect and remit payments on behalf of Users. Roo does not share this information with outside parties except to the extent necessary to provide the service.

In general, the personal information you provide to us is used to help us communicate with you. For example, we use personal information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

We may share personal information with outside parties if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.

Roo may be legally obligated to disclose information about you to the government or third parties under certain circumstances, such as in connection with illegal activity on the Roo Platform or services or to respond to a subpoena, court order, or other legal process. Roo reserves the right to release your personal information to law enforcement or other government officials as deemed necessary or appropriate in Roo’s sole and absolute discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your personal information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your personal information as set forth in this Privacy Policy.

When you register for the Service, you give your express written consent and agree to receive telephone calls and text messages from, or on behalf of, Roo Veterinary at the telephone number provided for employment-related communications.

Roo may collect photographs of you at Roo-sponsored trade show or social events.  Roo may use those photographs on social media or in limited marketing materials.  By attending such events, you voluntarily consent and authorize Roo Veterinary, Inc. and its employees, agents, and subcontractors (hereafter referred to as “Company”) to use, publish, duplicate, disseminate, and publicly display, electronically or in print, photographs of you taken at those events for such purposes.

Targeted Advertising

Roo may allow third parties, such as select partners and affiliates that we believe may have or facilitate offers that may be of interest to you, to serve cookies through our site on your computer or mobile device for advertising. These companies may use information about your visits to this and other sites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished through cookies, web beacons, or other tracking technologies as described above, to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable Roo or third-party service providers to identify your name and contact details unless you choose to provide these.

Please note that to the extent advertising technology is integrated into our site, you may still receive advertising content even if you opt-out of targeted advertising. In that case, the advertising content will just not be tailored to your interests.

2. Non-Personal Information

In general, we use non-personal information to help us improve the Service. We also aggregate non-personal information in order to track trends and analyze use patterns on the Roo Platform. This Privacy Policy does not limit in any way our use or disclosure of non-personal information, and we reserve the right to use and disclose such non-personal information to our partners, advertisers, and other third parties at our discretion.

We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password, and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information by implementing certain technological security measures; these may include encryption, firewalls, and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

1. Removal

You may opt-out of receiving promotional communications, remove your information from our database, remove your information from blogs, forums or testimonials, unsubscribe from communications related to the Roo Platform or services, or cancel your account by contacting us at hello@roo.vet. In some cases, we may not be able to remove your personal information, in which case we will explain that we are unable to do so and why.

2. Unsubscribing

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can choose not to receive further promotional communications by following the unsubscribe instructions provided in each promotional email. You can also indicate that you do not wish to receive marketing communications from us by unsubscribing from our email. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out from our marketing emails, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

3. Cookies

Most browsers accept cookies by default. You can instruct your browser, by changing its settings, to decline or delete cookies in accordance with the cookie section above.

4. Correcting, Updating, and Accessing

Upon your request and authentication of your identity, Roo will provide you with information about the personal information we have collected from you, whether we hold your personal information or whether we process your personal information on behalf of a third party. You have the right to contact us to request the correction, modification or deletion of your personal information. To make such a request and/or to pose any other questions regarding this Privacy Policy, please contact us at hello@roo.vet. Requests made to Roo to access, change, or delete personal information will be addressed within 45 days or earlier if required by applicable laws or regulations.

Where we are unable to provide access to certain personal information that you request and are required to refuse, we will notify you in writing, document the reasons and outline further steps which are available to you.

We will retain your personal information for as long as needed or permitted in light of the purposes for which it was obtained, to provide the applicable service, and as needed to comply with our legal obligations, resolve disputes, and enforce our agreements.  The criteria used to determine our retention periods include: (a) the length of time we have an ongoing relationship with our Customers and provide services, (b) whether there is a legal obligation to which we are subject, and (c) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

As part of the Roo Platform and the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Roo Platform and the Service. Therefore, this Privacy Policy does not apply to your use of a third-party website accessed by selecting a link on our Roo Platform or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

The following disclosures apply only to individuals who reside in California.

Consumer privacy laws in California provide residents certain rights with respect to their personal information and require businesses collecting or disclosing personal information to provide notice of these rights. If you are a California resident, state law provides you the following rights with respect to your personal information:

• The right to know what personal information we have collected, used, disclosed, and sold about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom Roo discloses personal information, and the specific pieces of personal information Roo has collected about you;
• The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing;
• The right to request that we delete any personal information we have about you. This is, however, not an absolute right and Roo may have legal grounds for keeping such data; and
• The right to opt out of the selling or sharing of your personal information, which you can exercise by emailing us at hello@roo.vet or by modifying your privacy preferences (e.g., Global Privacy Control), available through certain internet browsers and extensions, that signal your preference to opt out. Please note that clearing your cookies at any time will remove the signal of your selected privacy preferences.

California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information we may have “sold” or “shared” about you. For the 12-month period prior to the date of this Privacy Policy, Roo has not sold any personal information about its customers. For the 12-month period prior to the date of this Privacy Policy, Roo has only shared personal information about its customers as described above.  Roo does not use or disclose sensitive personal information, as defined in applicable laws, for any purposes other than those permitted by applicable law.

Opt-Out Preference Signals:  We are working towards enabling Global Privacy Control (GPC) as an additional way for you to submit a request to opt out of the sale and sharing of your personal information through browsers and/or browser extensions that support such a signal.  Until then, you can opt out of the use of third-party cookies for personalized advertising by setting your cookie preferences on your browser or as described above.

To exercise any of the above rights, please submit a request to hello@roo.vet. You may also call us at 833-766-8387. Your request should specify which right you are seeking to exercise and the scope of the request.

When you exercise these rights and submit a request to us, we will verify your identity by asking you to log in to your account if you have one with us. Or if you do not, we may ask for your email address. We may also use a third-party verification provider to verify your identity. We will endeavor to honor such requests unless such a request conflicts with certain lawful exemptions under the state’s consumer privacy law.

You may also designate an authorized agent to make a request on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.

We will strive to confirm receipt of your request within 10 days and to respond to all verifiable consumer requests within 45 days of receipt. If we require more time (an additional 45 days), we will inform you in writing.

You have the right to not be discriminated against by us as a result of your exercising any of your rights. The fact that you have elected to exercise these rights will have no adverse effect on the price and quality of our services.

This Privacy Policy describes how we may share your information for marketing purposes as described above. If you are a California resident, the Shine the Light law permits you to request and obtain from us once per calendar year information about any of your personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information and for any other questions about our privacy practices and compliance with California law, please contact us as described below.

Roo reserves the right to change this policy at any time. If and when Roo does so, Roo will post a notification on the Roo Platform. You will be informed of material changes in advance. You should periodically check the Roo Platform and this privacy page for updates. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and be aware of modifications.

If you have any questions regarding this Privacy Policy or wish to contact Roo regarding your rights as a California resident, please contact us by sending an email to hello@roo.vet or via mail or telephone at:

Address: Roo, 595 Pacific Ave, 4th floor, San Francisco, CA 94133

Telephone: 1-833-ROO-VETS (833-766-8387)