Meet your Roo-some speakers!
We’re thrilled to have three amazing team members joining us to share their insights (and maybe a few laughs along the way):
Co-Owner of 2525 Sunset Veterinarians
VP Hospital Success
"Char" is passionate about helping veterinary businesses grow in a way that’s smart, sustainable, and meaningful. With more than two decades of experience in roles like Owner, VP, and Founder, she’s built her career on creating thoughtful business plans and growth strategies that work. At Petwell Partners, she led operations and integrations, growing a modest setup into a family of 52 practices known for quality veterinary care. Then, at Roo, Char took a different approach, proving that there’s no one-size-fits-all strategy for business development.
She's the hands-on founder and co-owner of 2525 Sunset Veterinarians, where she’s dedicated to making every visit a positive experience for pets and their people. With a background in veterinary medicine, business development, and management consulting, Charlotte is here to move the veterinary industry forward together.
Enterprise Account Manager
Sam has been making waves since 2022 across a variety of roles and regions. With over a decade of experience in veterinary practice management and hospital operations, she brings a deep understanding of both the clinical and business side of veterinary care. She earned her Certified Veterinary Practice Manager (CVPM) designation in 2019 and stays sharp by completing 48 hours of management-specific CE every two years.
Sam is passionate about supporting veterinary leaders in creating positive, thriving workplace cultures while also achieving strong financial outcomes through smart, compassionate business practices. When she's not collaborating with hospital teams, you'll find her soaking up the Texas Hill Country with her husband, their toddler, and their feisty feline, Minerva. She’s also a big fan of a good book, a Harry Potter marathon, and the never-ending quest for the best taco around.
Hospital Success Partner
I have over 5 years experience in the veterinary industry working with veterinarians and veterinary hospitals across the country. I am passionate about making a difference in a pet’s life and being able to help the VetMed industry as a whole. I enjoy the outdoors and spending time with my family along with playing with my energetic 3-year-old son, dancing, and playing fetch with my two fur babies Sadie & Sophie. Although I was born and raised in Buffalo, NY I’ve been calling Southern Nevada my home for the last 17 years and love it!
